BriteSmile na Mídia

BriteSmile foi apresentado na mídia televisiva e impressa nos Estados Unidos e outros países.

ABC- "Good Morning America" CNBC - "Power Lunch" CNBC - "Wake-Up Call"
CNN - American Stories CBS- "Marketwatch"
FOX TV - "Ambush Makeover" FOX TV - "Live Like a Star"
"Life & Style" (Syndicated) Lifetime Cable - "Lifetime Live"
NBC - "Today Show" OXY-TV Oxygen Media - "Pure Oxygen" PAX - "Cold Turkey"
"Starting Over" (Syndicated) Telemundo - "Occurio Asi"
"The Montel Williams Show" (Syndicated) TLC - "A Makover Story" TLC - "A Wedding Story"
Univision - "Primer Impacto" UPN - "America's Next Top Model"

"Muito prática, a caneta [BriteSmile To Go] pode ser levada na bolsa. O gel tem gostinho de menta e não irrata a gengiva". Cláudia (Brasil)

"A BriteSmile é uma das mais modernas técnicas de clareamento dentário...A manutenção pode ser feita em casa com gomas de mascar, uma pasta dental e um enxaguatório bucal..." Uma (Brasil)

"Direto da Califórnia, chega ao Brasil o segredo dos sorrisos brilhantes das celebridades e dos consumidores mais exigentes do mundo: BriteSmile..." Audi Magazine (Brasil)

"White Teeth. The hot goss on the Hollywood grapevine is that Catherine Zeta-Jones and Julia Roberts owe their sensational smiles to the BriteSmile teeth whitening system." Marie Claire (United Kingdom)

"BriteSmile Tooth Whitening. Who has it: To flash a red-carpet-worthy Hollywood grin, Leonardo DiCaprio, Johnny Depp and Heather Locklear have joined the long list of Hollywood celebrities for beaching treatment that removes stains and lightens teeth up to 11 shades whiter in just one quick and painless procedure." Glamour (United Kingdom)

"Smile like the stars on your wedding day with the help of the latest tooth-whitening treatment. L'Oreal model and TV star Heather Locklear is a huge fan of the BriteSmile 3000, a device...to whiten teeth. The treatment is complete safe and can make your teeth up to nine shades lighter." Cosmopolitan Bride (United Kingdom)

"One coffee-addicted reader heads to a BriteSmile spa in New York City to make her teeth dazzling - in an hour!" "Get a Whiter Smile" - Seventeen Magazine

"Make your pearly whites whiter with a little help from BriteSmile, whose new store and spa opens its doors this month in Soho. The first-ever dentist-run retail operation and industry leader in the teeth-bleaching industry, BriteSmile offers a spa setting combined with science and care of a dental surgeon's office." "Shop, Drop, Roll" - Gotham Magazine

"Using a 15 percent peroxide gel, the BriteSmile technique can bleach teeth up to nine shades lighter in one hour, taking a mouth from murky to Matt Damon-dazzling. The LensCrafters of teeth, BriteSmile has dental offices in almost every major city, so there's no excuse for not taking advantage of the no-appointment-required policy." "Vital File - Maintenance, Teeth" - Details Magazine

"The brand that has become synonymous with power bleaching, BriteSmile, is great for no-hassle, instant-gratification types, requiring nothing more than one two-hour stint at the dentist's office - minimal post procedure maintenance." "The Great White Way" - TimeOut New York

"...I reclined on a dental chair in BriteSmile's sleek facility a few days later...When the dentist released my lips ... I smiled into the mirror and gasped. My teeth were white all right." "New Year, New Teeth" - Chicago Magazine

"There are, of course, some things you can't do yourself. BriteSmile has a full house of mouths. All those teeth, getting a white Christmas." Jon Frankel from "CBS Sunday Morning," - CBS National

"Wonder where the yellow went: Tony Perry's teeth before and after he underwent the 90-minute procedure at the BriteSmile Teeth Whitening Spa in Atlanta. His teeth are seven shades lighter..." "Pearly Whites as a right" - USA Today

"In-office whitening: the latest whitening systems use high-intensity light, which energizes the hydrogen-peroxide gel that is placed on your teeth, releasing oxygen that lightens the surface and inner structure of the tooth. Unlike lasers of the past, these lights are cool, so no pain is involved.... The best in-office treatment systems: ... BriteSmile." "Expert Advice: Get a brighter smile" - Harper's Bazaar

"The BriteSmile treatment is done by a cosmetic dentist (many in South Florida offer this) in a little over an hour. He/she smooths on a whitening gel, with hydrogen peroxide and calprox, which removes sticky proteins, then shines on a blue gas plasma light to seal in the whiteness. The result last at least two years." "Yellow Teeth" - The Miami Herald

"After hair has been cut and colored, the next step is to get a dazzling smile. 'One of the first things agents do is send a new client to get her teeth whitened,' says Jeff Golub-Evans, DDS, a New York City- based cosmetic dentist... Golub-Evans will use in-office treatments, like...BriteSmile." "Hollywood Confidential" - Elle

"Tooth Whitening is a bit like an MP3 player: you never knew you needed it until the guy two cubicles over gets one... But if you're really interested in a blazing, megawhite, Tom Cruise-style smile, try something like the BriteSmile System, offered at hundreds of dental offices nationwide." "White Lightning" - Men's Journal

“...The Screen Actors Guild Awards(R) Committee has selected BriteSmile as one of the top-ofthe- line gift items that will be included in the coveted gift baskets for presenters at the 2004 Screen Actors Guild Awards(R) (SAG). PRNewswire-FirstCall

"Want your pearly whites to be brighter than ever for your big (wedding) day? … at a bleaching center like BriteSmile…You can reach a ‘10’ on the white scale with this approximately hourlong procedure." "Smile Big" – Bridal Guide

"If you drink coffee or smoke cigarettes, odds are, your teeth are looking dingier than a sinkful of dirty dishwater, even if you brush three times a day. The super cool solution? Go to BriteSmile, the #1 teeth-whitening system in the world. With over 4,400 affiliated dentists, you can be in and out in an hour, with teeth an average of nine shades whiter." "411 – What We’re Checkin’ For" – Smooth

"For their part, the makers of BriteSmile – one of the most popular power-bleaching treatments – point to a study by the independent Forsyth Institute in Boston showing that one full session of BriteSmile lightens teeth an average of eight shades, compared to six shades after a round of tray treatments." "The Great White Hope" – Allure

"Power Whitening (BriteSmile)…It’s fast and achieves dramatic results, which generally last about two or more years…Plus, the procedure can be customized if some teeth require more bleaching than others." "Smile!" – Woman’s Day

"If you’re looking for a quick fix, Plasma light (like BriteSmile) is the way to go. It takes one to two hours, is highly effective and is long lasting." "Mid-Summer Beauty Bonanza" – Women’s Health

"YELLOW TEETH – Brushing won’t help. Stop by a BriteSmile store (britesmile.com) in your area and get gorgeous white teeth in about an hour. The results are instant and amazing! "The Quick Fix – Six Expert Ways to Look Your Best in the Least Amount of Time – Genre

“…With fourteen freestanding spas and 4,000 BriteSmile teeth whitening systems within dentist’s offices throughout the world, BriteSmile has mastered the art of happy, healthy smiles. Designed for comfort, these upscale, state-of-the-art facilities pride themselves on the full experience. Offering various types of relaxation services, the 1-hour teeth whitening ends up being both effective and relaxing. Fit Magazine

"First I met with Tari Ayala, an assistant editor at O, who had just returned from BriteSmile, which has 14 teeth-whitening centers in 10 states…Tari’s teeth now gleamed like stars… Results: Dazzling." "The Pearly Gates" – O The Oprah Magazine

"Another option is chair-side bleaching, performed by a dentist (sometimes at a chain, like BriteSmile) who uses a bleaching agent and possibly a laser or halogen light. ‘Teeth are lightened dramatically in an hour or two.’" "Reality Bites" – Teen Vogue

"Three Weeks Before (Oscar night) – Get a teeth bleaching. Denise Richards and Tori Spelling go to Beverly Hills Dentist Kevin Sands for BriteSmile bleaching...."
"Oscar Diet Countdown" – US Weekly

"Visiting your dentist for in-office whitening is the quickest and most convenient route to getting pearly whites…This can be done in a dentist’s office or at places such as BriteSmile teethwhitening centers." "Smile Pretty" – InStyle

“The blue light technology, BriteSmile, seems to be dominating the whitening industry. With lasers falling out of style...” CBS 2 News at 11

“BriteSmile’s light-activated technology is probably the fastest way to whiter teeth…Now, for the first time, there is research indicating that the process is safe and that the desired results can last for up to three years.” CBS Marketwatch

"Don't want the hassle of daily applications? You can shell out between $600 to $1,000 for a one-time ‘power whitening.’ Variations on this treatment are offered through dentists and chains such as BriteSmile Inc. … A whitening agent is applied to the teeth, then activated with a special light, in a process that takes about an hour…Teeth can get dramatically whiter." "Aches and Claims: Whitening Teeth Can Vary In Cost" – Wall Street Journal

"Celebrities far and wide are dreaming of the 2002 Academy Awards on March 24...then the moment they've all been waiting for: picking up this year's Oscar Basket. Given to presenters and performers following their stage appearances each basket will be stuffed with $20,000– that's right, $20,000–worth of sumptuous goodies, including...a teeth whitening session at BriteSmile...." People Magazine

"The before and after photos are shocking – my teeth look eight shades whiter...I love the results." Bridal Guide Magazine

"All our makeover candidates had their teeth lightened by BriteSmile - a nationwide teethbrightening chain that uses a whitening gel activated by a bright blue light…"
Shape Magazine

"Among the most popular [teeth whitening options] is the BriteSmile system, which was developed by John Warner, a former NASA scientist, and is administered by about 3,000 independent dentists nationwide and in 14 company-owned centers in 12 cities..." New York Times

"At BriteSmile, a national chain that uses plasma-light technology to whiten teeth nine-plus shades in about an hour, patients can view a movie during their treatments...now that's dentaltainment!" Rosie Magazine

"Whiter teeth can be yours with…BriteSmile Professional Teeth Whitening Spas. The gums and mouth are protected, then a hydrogen peroxide whitening gel is applied to the teeth. It's activated with a gas-plasma light. Unlike other light sources, this one activates the gel so that all the teeth are whitened at once." Real Simple Magazine

"Nobody is turned on by a grungy grin, which is why BriteSmile tooth whitening spas are opening nationwide. During the procedure, which takes about an hour, a dentist paints your teeth with a bleaching gel, then exposes them to a gas plasma light while you snooze or watch TV. There's no pain and lots to gain." Playboy

"BriteSmile is a company that says it can whiten your teeth within an hour. Now, so many people are doing this. But we thought it would be interesting, if they can do it within an hour, we could check out the process on the air. And so this morning, we will see the results...Smile for me and let me see this, because we took a before picture of you. OK, there's the after, and there's the before. That is quite a difference!" Good Morning America Host Charles Gibson

"With dental day spas cropping up around the country, visiting the dentist is quickly the beauty indulgence du jour. At BriteSmile, a lunchtime power bleach, which lightens teeth up to ten shades, takes just an hour." InStyle Magazine

"BriteSmile is a company that says it can whiten your teeth within an hour. Now, so many people are doing this. But we thought it would be interesting, if they can do it within an hour, we could check out the process on the air. And so this morning, we will see the results…Smile for me and let me see this, because we took a before picture of you. OK, there's the after, and there's the before. That is quite a difference!" Good Morning America Host Charles Gibson

"The dentist coats the teeth with a gel containing whitening chemicals that are activated by a painless blue plasma light aimed at the teeth for sixty minutes. My teeth definitely got a few shades whiter in a natural-looking way." Glamour

"Always looking to get my teeth whiter, I knew I had to check out BriteSmile, a hi-tech teeth whitening procedure. I walked into the shiny new center and was escorted to a chair. A dentist inspected my mouth…A technician then applied a protective gel to my gums and a whitening gel (which contains fifteen- percent hydrogen peroxide) to my teeth. The BriteSmile light was then directed at my teeth. No effort on my part, I sat there watching TV for an hour. Afterward, there they were - my very white teeth! For me it was worth it." Marie Claire

"BriteSmile, the professional teeth whitening spa, first opened last year in California. Here's how it works: patients are first examined by a dentist. Then they relax in a dentist's chair with gel on their teeth. For an hour, the BriteSmile 2000 light activates the hydrogen peroxide gel, bleaching the teeth." Newsweek

"During this procedure, developed by a former NASA scientist, a dental professional applies bleaching solution, then zaps teeth with a high-powered light to accelerate the whitening process." Shape Magazine

"If you want quicker results than the at-home kits offer - and can afford a pricier fix - there's "power" or laser bleaching, which use a light source or laser, respectively, to activate a bleaching solution on teeth…look for BriteSmile, a company with eleven freestanding whitening centers and five more debuting later this year. Their light-assisted plasma bleaching procedure, developed by a former NASA scientist, takes little more than an hour and offers the safety of a dentist's office with the comforts of a spa." Self Magazine

"Turning not-so-pearly whites into gleaming choppers is usually costly (veneers can run as high as $10,000) or cumbersome (ever tried to talk on the phone with a mouthful of bleaching gel?). Now BriteSmile, a national chain of tooth-whitening salons - with locations in Atlanta, Beverly Hills, Boston, and, soon, in Manhattan - has brought day-spa ease and affordability to cosmetic dentistry." Allure

"Now, in the time it takes to watch a Melrose Place rerun, inspect the cast's blue-white teeth and realize "Hey, my teeth should be whiter!" they could be. The combination of gas plasma light treatment and a hydrogen peroxide gel lightens choppers about nine shades." Vogue

"There's no pain, there's no discomfort, there's no ache. There's really nothing. I even slept through it." Penny Marks, patient - WAGA-TV Atlanta, Fox5 news at 5

"At BriteSmile Professional Teeth Whitening Centers - the oral equivalent of spalike laser-hairremoval outlets - [in one hour] the combination of gas plasma light treatment and hydrogen peroxide gel lightened choppers about nine shades." Vogue Magazine

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